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Strategic Communications & Marketing Consultant

Stories that cut through complexity,
build trust,
and drive growth.

Tori Barnes, Communications Consultant

Communications leadership
at every stage

From embedded fractional leadership to high-stakes crisis counsel — I bring the strategy, presence, and precision your brand needs.

01
Fractional Communications & Brand Leadership
6-month minimum · Limited 2026 Availability

Embedded leadership that defines and reinforces your story with the audiences who matter most — media, investors, clients, partners, and employees.

  • Narrative development & differentiation
  • Media strategy & thought leadership
  • Integrated campaign strategy
  • Employee communications & advocacy
02
Milestone Projects
3-month minimum engagement

High-impact engagements for moments that define a company's trajectory. I help you craft the story, own the moment, and sustain momentum long after launch.

  • Funding & fundraising milestones
  • Early-stage brand building
  • Category creation
  • Narrative refreshes & product launches
03
Crisis Communications
Scope & pricing based on issue complexity

Senior-level counsel through high-stakes moments. Some of my strongest work lives in the stories that never made the headlines.

  • Risk readiness & crisis planning
  • M&A, activist & capital situations
  • Cyber, data & security incidents
  • Executive transitions & workforce change
04
Advisory
3-month minimum engagement

A high-trust strategic partnership for communications and marketing leaders navigating growth, complexity, and constant tradeoffs. No execution needed — just clear, seasoned thinking.

  • Strategic & annual planning
  • Cross-functional integration
  • Team & resourcing counsel
  • Executive & leadership coaching

Experience across D2C, B2B, B2B2C and everywhere in between

Headspace Ginger athenahealth Teladoc Health FamilyWell Fitbit Geisinger Omnicell SAP Oracle HP Accenture Zebra Technologies Burson
Tori Barnes

Fractional Communications Leader & Consultant

I help companies tell stories that matter.

With over 15 years of experience spanning startups, health systems, and global brands, I've led communications through some of healthcare's most meaningful transformations — most recently at Headspace, where I guided the brand's evolution from a meditation app to a global mental health company at the forefront of AI.

As a consultant, I partner with CEOs and leadership teams for fractional communications roles and focused, high-impact projects. As a passionate advocate for mental health and purpose-driven leadership, I'm drawn to work that helps people and organizations thrive from the inside out.

Human-First

Good communication makes people feel seen, heard, and valued — whether they're employees, patients, or investors.

Clarity-Led

I distill complexity into the essential story. One clear thing, built around rigorously.

Calm Under Pressure

I bring structure, thoughtfulness, and discipline during the moments of uncertainty that matter most.

Ready to tell your best story?

Whether you're navigating a pivotal moment or building something entirely new, I'd love to hear what you're working on. Fractional roles, milestone projects, crisis counsel, or advisory — let's talk.